Conceptual Project* 

/ Identity

Middle East Airlines

I was tasked with the challenge of rebranding the Lebanon-based Middle East Airlines. Suffering from a bit of an identity crisis, M.E.A. was in dire need of a face-lift that reflected the exceptional hospitality and rich history associated with the company, and ultimately Lebanon. My revised identity pulls inspiration from the colors of the Lebanese flag, the national bird (the phoenix), and the popular Islamic moon motif. A brand guidelines book accompanies this project, which includes proper usage and applications of the logo and identity throughout the system.